You insured everything else. The plan depends on you.

You likely insure your building, your equipment, your key employees, even your business partner. The person whose income and judgment the entire plan actually depends on, you, is often the least protected part of the structure.

Living benefits exist for the scenario that is statistically more likely than the one everyone plans around: you don’t die, you get sick or injured and can’t work for a while. The plan needs to survive that too.

The Gap

Most business owners have some form of life insurance. Far fewer have adequate coverage for disability or critical illness, and even fewer have looked at whether their medical expenses are being handled tax efficiently at all.

A note on statistics: there is no single, fully verified figure on the relative odds of serious illness versus death before a given age readily available, so none is used here. What can be said plainly: disability and critical illness claims happen substantially more often across a working lifetime than death does, and most owners are underinsured for that reality specifically because it is easier to plan around the outcome that feels final than the one that just quietly derails everything for a year or two.

What’s at risk

If you’re sidelined for six months, does the business keep running the way it needs to? Does your income continue? Does the plan you and your advisors built assume you’re always available to execute it?

For incorporated professionals in particular, a lot of planning quietly assumes the principal stays healthy and present. Living benefits exist to remove that assumption.

What the coverage has to hold

Coverage is sized to your actual income and business risk. These are the three layers most plans are missing.

Income

Long term disability coverage sized to what you actually earn, so income does not stop the moment you cannot work.

Lump sum

Critical illness coverage that pays out after a covered diagnosis, buying time without liquidating investments or taking on debt.

Deductible

Medical and health expenses run through a structure that makes them a cost to the corporation instead of an after tax personal expense.

Two Paths

Without a coordinated plan

Life insurance is in place, but disability and critical illness coverage are minimal, outdated, or absent. Medical expenses are paid personally, after tax, with no structure behind them. If something happens, income stops or drops sharply at the exact moment expenses go up.

With Wealth Defence

Disability and critical illness coverage are sized to your actual income and business risk, not a generic default. Medical and health expenses run through a structure designed to make them tax deductible instead of an after tax cost. The plan holds together even if you personally can’t run it for a while.

“You insured the building. You insured the equipment. You insured your partner. Who insured you?”

Where the plan works

01

Long term disability

Coverage sized to protect your actual income, not a generic policy limit that falls well short of what an incorporated professional or business owner actually earns.

02

Critical illness insurance

A lump sum payout, often available within about a month of a covered diagnosis, that covers costs and buys time without forcing you to liquidate investments or take on debt. Some policies return your premiums if you stay healthy, so the downside is limited.

03

Health Spending Accounts

A structure that lets incorporated business owners turn medical, dental, and related expenses into a tax deductible cost to the corporation instead of an after tax personal expense. This is often the easiest, lowest cost layer to put in place and the most commonly overlooked.

04

Long term care and specialized coverage

For extended care needs later in life, or for high income earners whose disability exposure exceeds standard policy limits, coverage can be structured through specialized markets built for exactly that situation.

Related

Turn a taxed asset into a tax advantaged one.

Keep more of what you’ve built while you’re still here to enjoy it.
Make sure what you built lands where you intended it to.

The plan only works if you’re around to run it, .or protected enough that it doesn’t matter if you’re not.